Problems facing salespeople today
Salespeople are struggling to make sales quota more today than ever. Technology isn't necessarily closing more deals. Training is more focused today on tactics. Sales strategy needs to be the focus. Sales system to fill the gap

Being willing to call an audible when in your sales process - being willing to adapt. Great quarterbacks do this. Changing your pitch based on who you are selling to. Pro-baseball pitchers do this. Taking time to be prepared before the call. Consider Pro-golfers. Identify the persona of your prospect. Focus on the value to your prospect