The food delivery industry in MENA has experienced impressive growth over the past few years with downloads of the cohort from 2Q22-2Q24 up 12% YoY, on average, per Sensor Tower estimates. The arrival of new competitors has led to a restructuring of market leadership, as Mr Madoob, Ninja and Jahez now represent 11%, 11% and 6% of MAU market share through 3Q24 QTD, respectively, up from 0.33%, 0% and 2% in 3Q20, respectively.