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Associated with
Islam Gouda
Posted Jun 9, 2020
•
8 min read
Anthropomorphism of brands: humanizing our companies
Brands are living beings; they breathe, feed, age, and sometimes vanish with time if not provided the care they need to flourish. What make a brand a living being is the customers; how they connect with the brand emotionally, and how they perceive and understand what it represents of values.
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