Kristie Jones, author of 'Selling Your Way IN,' speaker, coach, and sales process consultant with over 20 years in sales leadership, brings her expertise to this episode. John and Kristie explore impactful strategies over standard ROI calculations, emphasizing a genuine approach to sales, pricing strategies, and the importance of aligning professional roles with personal strengths. Jones' story of success through generosity and clarity in complex situations provides valuable insights for building fruitful sales processes and careers. John Barrows also shares practical advice on objections in sales, leveraging personal strengths, and setting clear boundaries and expectations in negotiations.