Yes, Salesforce is a crucial part of your company's infrastructure, but are you spending too much money on it? As "budget season" gets into full swing, evaluating the ROI of Salesforce becomes top priority as the investment in the platform typically extends far beyond the basic licenses.

From hiring full-time Admins to leveraging consultants, it's important to track every expense to ensure your resources are optimized for the greatest impact. But where do you start? We've outlined a number of key inputs to keep in mind when evaluating your current Salesforce spend.

Returning parents often face a unique set of challenges when reentering the go-to-market field. Adapting to a changed landscape is one of the biggest hurdles, as sales strategies can evolve rapidly-especially in a fast-paced startup environment where new methodologies, products, and market shifts can emerge. This often leads to knowledge gaps, making it difficult to catch up with colleagues who have stayed in sync with the latest changes. Returning parents have to catch up while balancing new responsibilities and time constraints. This balancing act can be particularly tough in an environment that requires speed, responsiveness, and constant adaptation to meet sales targets.