How to Build an Event-Led Growth Strategy in 7 Steps
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Rebecca Miller Rebecca Miller
How to Build an Event-Led Growth Strategy in 7 Steps

Adopting a new go-to-market motion also means you need a new strategy. The good news is that this will look very similar to what you've done in the past for events. The difference is that event-led growth will inform your entire marketing plan, so it'll probably be more robust than what you've been working with.Let's look at how to get this going in seven steps

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