Building Loyalty in the Era of Unlimited Choices for Consumers
Posted Aug 25, 2021 6 min read
Building Loyalty in the Era of Unlimited Choices for Consumers

We invited Mrinal Singhal, AVP Marketing, Yatra, Sharad Harjai, Sr. Director Marketing, Grofers, and Amit Tandon VP Marketing, HealthKart, to share their insights on how they build brand and customer loyalty across various touchpoints. You will learn how to engage customers across different channels and focus more on larger metrics than channel-specific metrics to offer consistent brand experience. You will also learn why structuring the team in the right way is crucial for the success of omnichannel marketing.