How to Apply Personality Science to Sales with William Ballance
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How to Apply Personality Science to Sales with William Ballance

This episode of the Live Better Sell Better Podcast features William Ballance, CEO at Lavender. The Herrmann Brain Dominance Instrument (HBDI) divides people into four quadrants: Action, Vision, People, and Data. Each quadrant represents a different aspect of decision-making.

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