If you've not already heard, WhatsApp and marketing are synonymous in today's day and age. Or, at least, it is getting there.

It is a gateway to nearly half the world, surpassing the user base of social media by about 20%. With over 2.5 billion monthly active users across 180 countries, it can be the differentiator you are looking for to help you penetrate major markets across the world. It lets you raise awareness about your business, generate leads, and provide that excellent service that your customers rightfully deserve.

The BigB bot by Flipkart is a brilliant example of WhatsApp marketing that helped them achieve $2.5 million (USD) in revenue in a short span of 2 weeks. It was personalized, interactive, and relatable–a combination bound to succeed.