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What's the Difference Between Content Strategy vs Content Marketing
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Posted Apr 2, 2024 11 min read
What's the Difference Between Content Strategy vs Content Marketing

Content marketing and content strategy are often considered synonymous. But there's a clear split. In fact, Content Marketing Institute's Robert Rose wrote that they were separate but connected way back in 2013.
Still, confusion abounds. Worse, senior management doesn't always understand the distinctions – so in some companies a content manager is expected to do both strategy and content marketing.

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