"Messaging is not copy" Right? Wrong? It turns out that the semantics of "messaging" might not be that important. The reality is that "copy" is what most internal audiences want to see when they ask you for messaging. And if you give them something that isn't copy, they're either going to use it as copy/ scripts anyway or they're going to be annoyed that you didn't give it to them. You might want those internal audiences to internalize the messaging and use their own words, but there are a number of reasons why this is a bad idea.