G2's CMO Amanda Malko on the latest trends in software buying

Conversational Marketing / Intercom / Podcast Episodes

G2's CMO Amanda Malko on the latest trends in software buying

Associated with

Amanda Bird Malko

Liam Geraghty

Posted Jun 23, 2022 • 23 min read

G2's CMO Amanda Malko on the latest trends in software buying

In a market where there is less and less time to influence customers' decisions, can customer marketing help companies get ahead?

Other content from Intercom

Off Script: Imagining the future of customer service in an AI-first world

Case Study

Off Script: Imagining the future of customer service in an AI-first world

The Ticket: Leadership's role in creating a customer-centric culture

Article

The Ticket: Leadership's role in creating a customer-centric culture

The Ticket: A day in the life of a support knowledge manager

Video

The Ticket: A day in the life of a support knowledge manager

The Ticket: A day in the life of a conversation designer

Case Study

The Ticket: A day in the life of a conversation designer

Featured by Copy.ai

11 Ways To Use AI In Content Marketing Without Sacrificing Quality

Article

11 Ways To Use AI In Content Marketing Without Sacrificing Quality