Katelyn Bourgoin helps teams understand why they should perform customer research. She shares that companies who conduct research grow up to 3 times faster!

The interview method that you just saw is being done by some of the world's biggest brands such as Intercom, Eventbrite, Ikea, Amazon and McDonald's. They're using this customer buying journey interview to really understand their customers.

"ProfitWell did a huge study and found that 70% of teams admitted that they were talking to fewer than 10 customers a month to learn from them. They were doing sales calls, perhaps they weren't talking to customers to learn from them. They were saying things like customer interviews take too much time and they weren't making time for them. But guess what was happening to the peak teams that were making time for them? They were, they actually were growing two to three times faster than the other 70%."