Executing your customer service philosophy requires a mindset of dedication by both B2B and B2C businesses. Some of the most common roles that require these skills include customer service agents, customer support representatives, customer relationship managers, and implementation specialists.

However, the need for these skills go past your typical "customer service" roles. Every employee at your company needs a mindset that puts customers first. Even if an individual isn't having a face-to-face conversation with clients, every team, from product to marketing to finance, makes decisions that affect the customer.

Once you find employees who have these customer service skills, make sure they feel enabled to use them. This applies to both B2C and B2B marketing and customer success teams.