Stop using #TargetCPA bidding. 
Instead, move to #ValueBasedBidding to maximize your profitability. To help you learn more about Value-Based Bidding, how it works & more, we brought in experts from Google - Alex and Rebecca. 
In this episode of PPC Town Hall, you will learn: 
• Why you should move from Target CPA to Value-Based Bidding 
• What is Value-Based Bidding, and how it works 
• Best practices and common pitfalls while using Value-Based Bidding  
Our expert guests: 
• Alex Ioch, Google 
• Rebecca Chiu, Google  
► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall 
► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com 
#ppc #googleads #sem #optmyzr #adtech #digitalmarketing