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"It's insane" Paramount's John Halley on keeping up with the changing TV ad market
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Mike Shields Mike Shields
John Halley John Halley
"It's insane" Paramount's John Halley on keeping up with the changing TV ad market
AppsFlyer AppsFlyer

Next in Media spoke with Paramount Advertising President John Halley about the state of measurement in connected TV, whether Nielsen is on the comeback trail, and why he thinks TV networks can steal dollars from social media.

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