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19 min read
Google Analytics 4 guide for marketers: How to set up your properties and make the most of your GA4 data
Here at Supermetrics, we've spent the last several months helping marketers navigate the (sometimes complex) transition from Universal Analytics to Google Analytics 4 (GA4) and also setting up our own properties.
In this article, we'll share best practices for setting up GA4 that we've learned along the way.
Skip ahead:
What's so different about GA4?
What can you do with GA4?
How to set up GA4
GA4 terminology
How to set up custom events in GA4
Navigate the GA interface
Basic GA4 reports
Export GA4 data
Best practices for making the most of GA4
GA4 data retention policy
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