With the rise of lead generation media channels, there are many resources available for companies to get the word out about their products and services. Depending on how long you've been in business, getting familiar with the modern-day promotional tactics can result in media-boosting strategies.

The four main lead generation tools we will outline are earned media, owned media, shared media, and paid media. Chances are, you may actually be using at least one of these top PR strategies without knowing it.