3 Ways to Optimize Your Website for Lead Generation
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Tina Martinello Tina Martinello
Posted Sep 28, 2021 3 min read
3 Ways to Optimize Your Website for Lead Generation

A digital-centered customer journey has emerged from the pandemic, and businesses must now put into place new funnel strategies to match. If your organization fails to meet the digital-first buying preferences of customers today, diminished pipelines and plummeting profits will follow – a revenue reckoning. To be successful, sales and marketing efforts should focus on the front of the buyer's journey, with an optimized website being one of the most important tactics for regenerating demand.

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