If you've successfully moved a prospect down your sales funnel to the point where they want to start talking price, that's a good sign.

This means that all of your prior conversations regarding the benefits that your solution can provide intrigued them enough to consider buying it. In today's competitive marketplace, products are being configured, priced, and quoted to produce the ideal combination of features for every single customer. And with customized products come customized prices.

Your website might give potential clients an estimate of what your solution might cost, but if they're serious about buying, they'll send an RFQ to get a more exact picture.