Making SKAN actionable by modeling missing data
Associated with
John Koetsier John Koetsier
Evyatar Ram Evyatar Ram
Posted Nov 21, 2021 5 min read
Making SKAN actionable by modeling missing data

https://youtu.be/4J72Q106N2A 89% of mobile marketers in a recent webinar told us that measuring and optimizing iOS app install campaigns using SKAN data