The Sales Ops framework has helped solidify business goals and increased operational efficiency for thousands of businesses. Along with sales enablement, it's rapidly changing to fit the goals and tools that are available.

Join this live Founder Fireside Chat to hear experts Melanie Fellay, CEO of Spekit, Brett Queener, long-time partner at Bonfire Venture, and Atrium co-founder (+MSP founder!) Pete Kazanjy discuss where the sales operations and enablement disciplines are today, and where they see these alignments moving towards in the future.

Key Takeaways -

Focus should always be first on the people, secondly on the process, and then worry about technology.

Visibility of information forces accountability, and accountability drives actions.

When building or scaling RevOps, work backwards from the problems you're trying to solve, and either the weaknesses you're looking to buffer or strengths you're looking to amp.

In a COVD-era, you need to make sure your reps know who they're selling to (for example, CXO suite in some instances that were previously VP or director).

Companies are really buying painkillers, not vitamins, right now. You have to understand the cost of doing nothing.