Associated with
Anya Pratskevich
Posted Jan 20, 2021
•
7 min read
A primer on retention analytics for product leaders
Test yourself with this word problem: Imagine you're a product manager responsible for your company's new "business messaging and collaboration" product. This quarter, you're tasked with improving user retention in the first 7 days, by 15%. A lofty goal! Your team suggests two ideas: Change onboarding so it nudges new users to invite their team
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