Are You Frustrating Prospects Right Out of the Gate? Re-evaluate Your Initial Presentation.
13 min read
Are You Frustrating Prospects Right Out of the Gate? Re-evaluate Your Initial Presentation.

Are your sales reps still using brand intros at their first meeting with prospects? If so, you might want to stop them. Introduction calls, once viewed as essential to establishing familiarity, now risk alienating the very prospects they aim to engage. What should your sales reps do instead with the precious time they have at the first meeting? We sat down with Charles Becker, BDR Enablement expert at 6sense, to find out.

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