The holiday season can make or break the year's sales for almost all retailers; this is also the time when business systems, particularly omnichannel platforms, are put to the test. High volumes of visitors and an increase in sales in a short amount of time-especially this year, when Thanksgiving is closer to Christmas than usual-stress any business. However, businesses that leverage multiple channels find operations even more complicated.
An omnichannel platform may or may not help with these aspects of running a retail business, which is why omnichannel is, to be cliche, more a state of mind than a defined software tool.