Associated with
Diego Pineda
Posted Feb 9, 2023
•
7 min read
Why You're Not Seeing A Positive ROI From Your Sponsored Events-And What To Do About It
I used to manage partnerships at a SaaS company. One of our partners would send us over 100 new leads from their webinars every week. As a webinar sponsor, attendees may have (or not) heard our company's name at the beginning of the event. They were practically cold leads. And with a small sales team [...]
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