The Black Friday and Cyber Monday shopping periods are the two highest web traffic times of the year.
The massive surge in people online looking for deals presents an unmissable money-making opportunity for ecommerce businesses. But it's not just a chance for sales, it's an opportunity to create customers later down the line.

But how do you do it? Think about post 'crazy period' marketing. High levels of traffic mean high levels of abandonment, and these are the people to target. We've outlined four actions you can take to ensure you use the post sales window effectively and keep your buyers interested in to the New Year.