Today's guest is a GTM leader with 20-plus years of experience in marketing tech, data science, recruiting, and advertising. He's built high-growth companies from the ground up. Olivier L'abbé is the former President of Metadata. Olivier joins Jared Robin on the show this week to sit down and chat about revenue and marketing. Olivier shares his wisdom on how to drive engaging brand-focused content, amp up your marketing strategy, and increase your closing percentages.