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Why Global Ad Agencies Still Want Their Say in the Digital ID Wars
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Mike Shields Mike Shields
Erin Matts Erin Matts
Why Global Ad Agencies Still Want Their Say in the Digital ID Wars
AppsFlyer AppsFlyer

Erin Matts, Global Chief Experience Officer at OPMG (Omnicom Precision Marketing Group), dives into the ongoing industry battles regarding how digital ad targeting will operate thanks to Google and Apple's recent update to privacy guidelines

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