Associated with
Ray Hartjen
Posted Jan 6, 2022
•
7 min read
The Journey to Effective ABM: Taking the First Steps | LeanData
Nearly every B2B revenue team professional is familiar with account-based marketing (ABM), a go-to-market strategy based on account awareness where an organization identifies and engages with individual customer accounts as markets of one. In fact, according to HubSpot and its Not Another State of Marketing Report 2021, 70 percent of marketers reported using ABM in [read more...]
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