Research indicates that webinars drive the best results of any content marketing asset: They help generate an average of six new content pieces, they're cost-effective, and they're a qualified lead generation tool that creates great opportunities for sales teams.

In fact, an ON24 report showed that there's been a 56% increase in requests for a demo in webinars since 2022.

So how can B2B marketing teams build their own effective webinar programs? Here's how some of the industry's best marketers approach this thriving marketing channel to drive reach, engagement, and bottom-line impact all year long.