Associated with
Palmer Houchins
4 min read
Trends from Wynter's New Report: How B2B SaaS Marketing Leaders Buy Software in 2024
A new study from Wynter highlights the evolving B2B buying behaviors, emphasizing the significant role of review sites like G2 in the buyer's journey, particularly in the initial research phase, influencing decisions through mental availability and word of mouth, and facilitating self-education among buyers.
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