Marketing departments across all industries have caught on to a crucial insight - social media use creates a vast reservoir of vital data on consumer behavior. Last year, the average person spent over 151 minutes on social media daily - your target audience included. That's a ton of data your brand can access with social media listening platforms.

From a business perspective, platforms like YouTube, Instagram, TikTok, and Facebook are popular not for their ability to interact with consumers, but for the goldmine of insights into consumer behavior, preferences, and trends.

Leveraging social media listening tools and audience intelligence can be a game-changer for brands aiming to carve a niche in the competitive market. Imagine a fashion brand on the hunt for influencers to collaborate with - social media listening can pinpoint potential influencers who resonate well with the brand's target audience, paving the way for successful partnerships.