Associated with
Abby Fields
Dan Shaffer
Posted Jun 10, 2022
•
6 min read
4 First-Party Data Examples to Collect From Your Audience
With the phase-out of third-party cookies underway, first-party data is more valuable than ever to drive marketing results.
First-party data is information you collect directly from the users that visit your website and interact with your brand.
This data is essential because it enables you to learn about your audience to create personalized experiences that drive conversions and sales.
That's why we've compiled this handy list of first-party data examples to help you collect valuable data points to drive more revenue for your business.
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