The genius strategy behind Netflix's Griselda, and how it won them new audiences
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7 min read
The genius strategy behind Netflix's Griselda, and how it won them new audiences

In 2015 they gave us Narcos, and in 2024 they gave us Griselda. Both were written/ created by the same producers Doug Miro, Carlo Bernard, and Eric Newman. These two series tell the story of two Colombian drug lords, but they have some serious differences - from casting choices to historical accuracy, they took two very different directions with the shows. Is it a sign of the times, or were these differences part of the producer's strategy? We think the latter.

Narcos is a realistic story about the rise and fall of Columbian Cocaine crime, told through the perspective of Pablo Escobar, and the American DEA agents who were after him. The show was targeted at males age 25-34, who were drawn to crime culture, and the subject of drug trafficking.

Griselda on the other hand is a greater mix of fact and fiction. It leans heavily on themes of feminism and motherhood. In a way, producers sold her as a "girl boss" rather than the cruel psychopath that she really was. We can assume then that this was an attempt made by producers to relate to and attract more women with this show.

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