A Mixpanel customer since 2015, the whole StuDocu team (from marketing to customer success to DevOps) uses product analytics to get a real-time, in-depth picture of their users and customers.

The dedication to an analytical approach has paid off in spades: just 6 experiments led to an 87% increase in the platform's most valuable subscription, and another set of experiments doubled sales from StuDocu's main channel.