Kristy works as a Social Business Consultant for Ant's Eye View based in Seattle. Her philosophy is simple. You're running a business. Your customers want what you have to offer. The best way to reach them and to keep them coming back is to create the best customer experience for them as you can. Learn how Kristy does her job, including the tools, processes and metrics that matter for success.

Presented by Kristy Bolsinger at MozCon 2011