Why We're Still Mad About Apple's MPP (and How Senders Can Adapt) with Oracle's Chad S. White
Associated with
Guy Hanson Guy Hanson
Chad White Chad White
Posted Jun 28, 2023 28 min read
Why We're Still Mad About Apple's MPP (and How Senders Can Adapt) with Oracle's Chad S. White

In this episode of Email After Hours, Chad S. White, a twenty-two-year veteran in the email marketing space, shares strategies that senders can use to succeed in the post-MPP world. He also discusses some of the policy's unexpected consequences and how it might unintentionally facilitate unethical marketing practices.

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