Why consolidation in ad tech will be a major challenge when everything is an ad network
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Mike Shields Mike Shields
Why consolidation in ad tech will be a major challenge when everything is an ad network

Next in Media spoke with Charlie Neer, chief commercial officer at MiQ, about why retail media is poised to dominate even further this year, whether brands are actually ready for a post-cookie world, and why in-game advertising is a sleeping programmatic giant.