Fancy onboarding workflows, creative co-marketing campaigns, and friendly commission structures are great. But they aren't critical to your partner program.

What really matters? The partners you have on your roster. The more top-tier companies you partner with, the faster you can generate revenue. But finding and converting those stellar partners is easier said than done.

Many PartnerStack customers dedicated hours to partner sourcing, doing extensive Google searches, scouring competitors' partner catalogs and talking to customers about the gaps partners could fill - until now.

PartnerStack's Partner Discovery feature drastically reduces the manual work of partner recruitment, helping you identify, qualify and convert new partners straight from your PRM.

Below, we'll delve more into the "why" behind Partner Discovery and the benefits B2B SaaS companies of any size can expect to gain from it - with insights from Ajay Bala, Senior Product Manager at PartnerStack.