Associated with
John Rougeux
12 min read
Quit Battling Over Market Share With Category Design
See why capturing market share isn't always the right approach, especially when you're presenting a new type of solution or solving a new problem. Learn how category design is different from the typical strategy of capturing market share by exploring the stories behind Salesforce, HubSpot, and Tesla. See why category plays an important role in the buying process, and how the thinking behind it has evolved.
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