Andy Jolls is 25+ year executive with several years in CMO roles. As a full stack marketer, Andy has re-architected six brands and identities, and built three funnels from the ground up. He's been a B2B leader in businesses from pre-revenue to $600MM. Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. He's also a proud alum of Michigan and Northwestern. He began his ML/AI journey several years ago and has been working in Generative AI since August 2022. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM.

What You Will Learn:

Andy's entrance into machine learning and generative AI starting in 2018.Actionable use cases like localization/translation, SEO strategy development, analyzing CRM and other datasets.A framework for thinking about AI initiatives as quick wins, differentiated use cases, and transformational.Approaches for operationalizing AI learnings across go-to-market teams.Tactics individuals and startups can take to get started with generative AI tools.