Kast uses Mixpanel to identify their power users and understand what leads to stickiness

After carefully evaluating and prioritizing the team's goals and challenges with the company CTO Tim Flack, Mixpanel was selected as the tool that would help the Kast team become more data-informed. Not only was he impressed with Mixpanel's ability to analyze conversion, engagement, and retention, which he believed were key to making better product decisions faster, but Mixpanel had also received glowing endorsements from several team members who had previously used the tool-the choice felt obvious.