Here are a few of the topics we'll discuss on this episode of Long Story Short:

Using the principles of buyer psychology to get into the minds of your customers
Why your customer's perspective is your most valuable asset
The power of understanding your customers' decision-making process – and why it's essential for marketers
The best tactics to create messaging that resonates every single time
How Barnum Statements are a marketer's secret weapon, and how to use them effectively
Why B2B purchases are MORE emotional than B2C purchases