Posted Apr 6, 2021
•
11 min read
A good-to-great framework for product marketing
In today's attention economy it can be hard to cut through the noise. In his best-selling book Good to Great, Jim Collins unearths 'timeless principles' which enable some companies to radically outperform their peers.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Product Marketing Alliance
Featured by Women In Sales
