When it comes to selling, authenticity is key - the last thing you want is for your reps to sound like they're reading from a script. How do you effectively coach them to not only sound human, but to also land on the needs of the customer? This is where Conversational Intelligence (CI) is essential.

We sat down with Jake Spear @ RingDNA to discuss how to effectively coach your team on CI by using a conversational roadmap. By breaking down the six elements of the roadmap, you'll be able to set your team up for success through authentic selling with CI.