Application of User Segmentation and Automation.
Any ace marketer in the world would back the importance of accurate user segmentations. This is the process of creating buckets and distinctions of your users based on behaviour and characteristics. This process further helps them better target products and ensure retention.

To discover some insight into the art of user segmentation, MoEngage held a mixer with Tobias Lüder, CRM Manager, Delivery Hero; Ada Dubrawska, Associate Product Manager (Growth), Clue; Christian Eckhardt, CEO & Co-founder, Customlytics; Jon Genovard, CRM Manager, Blacklane; and Natalie Fitch, CRM Manager-Retention & Engagement, Babbel.
Here are some of the significant takeaways from the conversion: