Weather Company (an IBM Business) and GM of IBM Watson Advertising, knows artificial intelligence (AI). Tune in to find out how The Weather Company uses predictive analytics, why it decided to embrace a subscription model, and how it all impacts customer engagement.

"CleverTap Engage" is a video interview series featuring the globe's most respected CEOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.