Do you have a podcast idea for your company? Great. B2B podcasts are a fantastic way to build your brand, expand your reach and establish yourself as a leading voice in the industry.But before you turn the microphone on, there are a number of important decisions to make. For one, you'll want to secure an engaging podcast name and brand identity - one that's close enough to your corporate VBL (so that it's aesthetically linked), but isn't so close that it comes across as uninspired.