The influencer marketing has grown into a 21 billion dollar industry, which likely isn't a surprise to you. What may be a surprise is that 60% of brands work with at least 10 influencers. That's a lot of external advocates to have to identify, manage, build processes for, and execute campaigns with. Building out a formal influencer or ambassador community is a lot of work and can be extremely challenging to those new to the practice.  Where do we start? What are some potholes to avoid? That's what Jeremy Linaburg is here to help us with in the first episode